BIOTHERM

Oslo & Copenhague

Biotherm called upon Prugent Diam Europe during a time when the company was brainstorming on its brand identity. The company clearly wanted to highlight its natural appeal. Their collaboration led to a selection of raw materials free from industrial treatments to reduce their carbon foot print. For this reason, natural oak and MDF were selected for the design of the travel retail spaces in Oslo and Copenhagen. This was an example of international project management. Prugent Diam Europe was also responsible for the POS advertising in spaces comprised of gondola and backwall. Two main types of trade expertise were required for this project: metalwork and woodwork.