Urban Decay

Printemps Haussmann – Paris

Urban Decay, the young and trendy make-up brand by l’Oréal, turned to Prugent Diam Europe to create its retail space in the new beauty department at Printemps Haussmann. Prugent Diam Europe undertook the entire project from flooring to ceilings, complete with integrated lighting, once again mobilising the company’s expertise. Metalworking expertise is illustrated through many polished, stainless steel, mirror-finished elements. This is high-tech, digital specificity at its best, with the presence of a next-generation, double-sided OLED screen. Prugent Diam Europe is very proud to have participated in Urban Decay’s establishment in France with this resolutely modern design.